Customer Loyalty in the Pre-Purchase Phase
Mapping the Purchase Decision and Influences
Evaluation of Options: The Role of Reviews and Recommendations
Consideration and Research: Customer Decision-Making
The Awareness Stage: Understanding Customer Needs
Mapping the Pre-Purchase Journey
Optimizing Customer Interactions Across Channels
Social Media Touchpoints and Engagement
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Welcome to my digital haven of B2B and B2C insights! With over 15 years in the marketing world, this blog encapsulates my personal journey and learnings. While I'm eager to share what I believe to be essential, remember that these posts are born from my individual experiences. Always consider the context and apply the insights in a way that resonates with your unique marketing scenario. Dive in, and let's navigate this dynamic digital realm together!
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