HomeConsumer Behavior And InsightsUnderstanding B2C Buyers

Understanding B2C Buyers

Comparative Pricing Techniques and Consumer Choice

Comparative pricing techniques are used by businesses to influence consumer choice. These techniques involve comparing the prices of different products or services to one another in order to influence the…

Bundling Products: Psychological Advantages in Pricing

Bundling products is a pricing strategy that involves combining multiple products or services into a single package for a discounted price. This strategy is often used by businesses to increase…

The Charm Pricing Effect and Its Usage in Retail

The Charm Pricing Effect is a pricing strategy used by retailers to increase sales and profits. It involves setting prices that end in a certain number, such as $9.99 or…

Discount Strategies and Consumer Response

Discount strategies are an important part of any business’s marketing plan. Discounts can be used to attract new customers, reward loyal customers, and increase sales. However, it is important to…

Price Perception and Its Role in Consumer Value Assessment

Price perception is an important factor in consumer value assessment. It is the way in which consumers perceive the price of a product or service relative to its perceived value.…

Psychological Pricing Strategies in B2C Marketing

Psychological pricing strategies are an important tool for B2C marketers to increase sales and profits. By understanding the psychology behind pricing, marketers can create pricing strategies that are more effective…

Personalization and Customization in Consumer Products

Personalization and customization of consumer products has become increasingly popular in recent years. Consumers are looking for products that are tailored to their individual needs and preferences. Companies are responding…

The Impact of Age and Generation on Buying Habits

The buying habits of consumers are constantly changing, and age and generation are two of the most influential factors in determining these changes. Age and generation can have a significant…

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